This is a redesign concept for a popular dairy product in Sweden, Kefir soured milk. The idea with the design was to work with the original colors but in a more retro way. On the original packaging the old russian buildings has been the first thing you see, now its more like the last thing you see because it's been relocated to the back onto the barcode. 

The design is also easy to adapt on milk cartons because in Sweden its basically all about three colors, blue, green and red. 
Blue has lowest fat content and red the highest. 
Preview 11 - Magazine
IKEA Second Hand Campaign
IKEA Sales Campaign
Ruseløkka Microbrewery
RiksTV - Winter Olympics VS. Everyday Life
IKEA Sandwich Manuals
NJORD Organic Restaurant
The Accidental Pervert
Diesel YUK - The Pre-Internet Shoe
Back to Top